BUILD WITH WASEEM

Meta Ads Partner for E-commerce Brands

Meta Ads That Scale Businesses Profitably.

Helping brands increase ROAS, lower CPA, and grow with proven Meta Ads strategies, Shopify optimization, WordPress, and conversion-focused marketing.

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Trusted by 50+ growing e-commerce & service brands

Meta Ads performance dashboard on multiple monitors

ROAS

↑ 32% this month

CPA

↓ 18% reduction

CTR

↑ Above benchmark

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Campaigns planned, built & run across every major platform

Performance marketing, built around your growth, not vanity metrics.

I'm Waseem Zaman, a Meta Ads specialist and e-commerce growth partner. I work with founders and brands who are done guessing building data-driven campaigns, funnels, and store experiences engineered to lower CPA, lift ROAS, and turn ad spend into predictable revenue.

From strategy and creative direction to pixel tracking, Shopify backends, and WordPress builds, I handle the full stack so your marketing actually compounds.

Meta Ads Facebook Ads Instagram Ads Snapchat ads Pinterest ads LinkedIn ads TikTok ads Etsy ads Agent Based E-Commerce Shopify WordPress Digital Marketing affiliate Marketing Content creater E-commerce Growth Conversion Optimization

What I Do

Full-funnel Meta Ads & growth services

Every discipline needed to plan, launch, and scale profitable campaign under one roof.

Strategy & Research

Positioning built on real market and audience insight, not guesswork.

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Meta Ads Strategy
Campaign Structure
Audience Research
Market Research
Competitor Research

Creative & Content

Scroll-stopping creative direction and copy built for the feed.

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Content Strategy & Calendar
Creative Strategy & Ad Direction
Storytelling Ads
UGC Strategy
Ad Copywriting

Funnel & Conversion

TOFU to BOFU journeys with tracking that actually attributes results.

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Sales Funnel Planning (TOFU / MOFU / BOFU)
Lead Generation
Conversion Tracking & Meta Pixel Setup
Conversions API
Landing Page Optimization
PSM Framework (Problem → Solution → Monetization)

Campaign Management & Scaling

Budget, testing, and audience frameworks built for sustainable scale.

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Budget Planning & Scaling Strategy
A/B & Creative Testing
Product Validation
Retargeting & Lookalike Audiences
Custom Audiences
High ROAS / Low CPA Optimization

Platform & Backend

Shopify and WordPress builds configured to convert and stay fast.

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Shopify: Payments, Shipping, Discounts, Inventory, Collections, Products, Store Settings
WordPress / WooCommerce Setup
Payment Integration
Speed Optimization & Security
Contact Forms

Analytics & Reporting

Clear dashboards so you always know exactly what's working.

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Google Analytics, Merchant Center & Tag Manager
Email Automation & Customer Journey
Reporting Dashboard
Performance Monitoring
Business Scaling Strategy

Why Work With Me

Built for results, not report cards

Data Driven

Every decision backed by numbers, not hunches.

High ROAS Focus

Campaigns built to maximize return, not just reach.

Lower CPA

Tighter targeting and creative that cuts wasted spend.

Conversion First

Every funnel stage optimized to turn clicks into customers.

Creative Strategy

Scroll-stopping direction rooted in what actually performs.

Business Growth

Marketing tied directly to revenue outcomes, not vanity metrics.

Automation

Systems that keep working while you focus on the business.

Testing Mindset

Constant A/B testing to find what wins, then double down.

Scaling Framework

A repeatable system for growing budgets without breaking ROAS.

How It Works

A proven 7-step process

The exact sequence I follow with every client from first insight to full-scale growth.

Research

Understanding your brand, offer, customer, and current performance baseline.

Market Analysis

Mapping the competitive landscape and identifying your unfair advantage.

Content Strategy

Planning creative, messaging, and a content calendar built for the funnel.

Campaign Setup

Building pixel tracking, audiences, and campaign structure from the ground up.

Testing

Running structured A/B and creative tests to find what actually converts.

Optimization

Refining targeting, budgets, and creative based on real performance data.

Scaling

Growing budgets systematically while protecting ROAS and CPA.

Selected Work

Recent projects & results

Meta Ads

Analytics Dashboard

Campaign Results

Real numbers from recent campaigns

A snapshot of performance shifts after taking over Meta Ads management before vs. after optimization.

Lumé Skincare

Beauty & E-commerce

+128% Revenue

ROAS

1.8x4.1x

CPA

$34$19

Rebuilt campaign structure and Conversions API tracking over 8 weeks ROAS more than doubled while cutting acquisition cost by 44%.

Craftline Furniture

Home & Lifestyle

+41% ROAS

CTR

1.1%3.4%

CPA

$52$31

Introduced UGC-led creative testing and lookalike audiences, lifting click-through rate 3x within the first month.

Nurture Naturals

Wellness & Supplements

Monthly Revenue

$18k$54k

ROAS

2.2x5.3x

Scaled ad spend 3x over 90 days using a structured budget-scaling framework while keeping ROAS stable above 5x.

Figures reflect illustrative campaign snapshots from recent client work. Full case studies and screenshots available on request.

Client Results

What clients say

Waseem rebuilt our Meta Ads structure from scratch and our ROAS went from 1.8x to 4.1x in under two months. The reporting alone made it worth it.

Sarah Malik

Founder, Lumé Skincare

Our CPA dropped by 34% after he rebuilt our funnel and pixel tracking. Genuinely the most organized marketer we've worked with.

Daniel Osei

CEO, Craftline Furniture

From Shopify backend to ad creative, he handled everything end to end. Revenue is up 3x year over year since we started working together.

Ayesha Raza

Founder, Nurture Naturals

Clear communication, sharp creative testing, and campaigns that actually scale without ROAS collapsing. Highly recommend.

James Whitfield

Director, Fieldstone Goods

Watch It In Action

Campaign breakdowns & client results

Short-form walkthroughs of real campaigns, audits, and results swipe or use the dots to browse.

7 Business Terms

Visit My YouTube Channel

Clients Hunting challenge

Visit My YouTube Channel

Day 2 of Client Hunting

Visit My YouTube Channel

6 WordPress Website package

Visit My YouTube Channel

Content creation is important

Visit My YouTube Channel

Zyada munafa ya zyda sales

Visit My YouTube Channel

Different between digital marketing and traditional marketing

Visit My YouTube Channel

From the Blog

Insights on ads, growth & e-commerce

Meta Ads

7 Signs Your Meta Ads Account Needs a Structure Reset

The warning signs most advertisers miss before ROAS starts declining.

Shopify

How We Lowered CPA by 40% Without Cutting Budget

A breakdown of the exact testing framework we used for a DTC client.

E-commerce

TOFU, MOFU, BOFU: Building a Funnel That Actually Converts

Why most brands skip the middle of the funnel — and pay for it.

FAQ

Common questions

How long before campaigns become profitable?

Most accounts see meaningful signal within 2–3 weeks of testing, with stable profitability typically forming by week 4–6 depending on budget, offer strength, and creative volume.

What ROAS can I expect?

It depends on margin, average order value, and industry — but most e-commerce clients land between 3x–6x once campaigns are optimized and audiences mature.

Do you work with Shopify?

Yes — from store setup and payment gateways to shipping, discounts, inventory, and full backend optimization alongside your ad campaigns.

Do you manage Meta Ads?

Yes, full management: strategy, creative direction, campaign setup, pixel/Conversions API tracking, testing, and ongoing scaling.

Do you also build WordPress websites?

Yes — including WooCommerce setup, payment integration, speed optimization, security, and contact forms.

E-commerce • Digital Marketing • Online Business

Amazon

eBay

Shopify

TikTok Shop

Meta Ads That Scale Businesses Profitably.

Performance marketing, built around your growth, not vanity metrics.

Full-funnel Meta Ads & growth services

Strategy & Research

Creative & Content

Funnel & Conversion

Campaign Management & Scaling

Platform & Backend

Analytics & Reporting

Built for results, not report cards

Data Driven

High ROAS Focus

Lower CPA

Conversion First

Creative Strategy

Business Growth

Automation

Testing Mindset

Scaling Framework

A proven 7-step process

Research

Market Analysis

Content Strategy

Campaign Setup

Testing

Optimization

Scaling

Recent projects & results

Meta Ads Dashboard

Shopify Store

WordPress Website

Landing Page

Marketing Strategy

Analytics Dashboard

Real numbers from recent campaigns

What clients say

Campaign breakdowns & client results

7 Business Terms

Clients Hunting challenge

Day 2 of Client Hunting

6 WordPress Website package

Content creation is important

Zyada munafa ya zyda sales

Different between digital marketing and traditional marketing

Insights on ads, growth & e-commerce

7 Signs Your Meta Ads Account Needs a Structure Reset

How We Lowered CPA by 40% Without Cutting Budget

TOFU, MOFU, BOFU: Building a Funnel That Actually Converts

Common questions

How long before campaigns become profitable?

What ROAS can I expect?

Do you work with Shopify?

Do you manage Meta Ads?

Do you also build WordPress websites?

Ready to Scale Your Business?